Why Auroma?

Direct from the Source - Guaranteed Supply

One of the most important issues when using essential oils for therapeutic benefit is the quality of the oil. Quality of an oil can only be guaranteed by two methods:

1)   Knowing your supplier

2)   Physically testing the quality of the oil yourself.

….Auroma does both

Auroma can absolutely guarantee the quality of supply because we have long-standing direct relationships with international growers and suppliers. We have a policy of purchasing from reputable growers only, and will never compromise on the quality of the oils we sell.

Within the industry it is common practice for local growers to sell their oils to an international trader, who then on-sell the product to retailers. Once the oil is sold to a trader, there is no longer any guarantee as to the quality of the oil - the trader has the opportunity and commercial right to adulterate the oil to make a bigger profit. This means that many companies who purchase in this manner are unable to guarantee the quality of their oil, as they have no control over what happens in between the grower and purchasing it themselves.

Auroma buys DIRECTLY FROM THE INTERNATIONAL SUPPLIER. Therefore we are assured of the quality of our oils.

We also maintain strict guidelines to ensure that wherever possible all plants used for essential oil distillation are grown wild, in unpolluted areas, or are organically grown, and that the length of time between harvesting and the distillation process is kept to an absolute minimum.

Guaranteed Botanical Species

Another advantage in having direct relationships with suppliers is that Auroma can guarantee the botanical species origin for each essential oil. Testing and analysis physically support these relationships.

Essential oils originate from plant material, which in turn comes from a botanical species. For example, the most common Lavender type comes from Lavandula angustifolia.  There is also a cheaper version called Lavandin, which comes from Lavandula X intermedia. 

Some companies combine both these botanical species, to create a cheaper version of Lavender.  Technically speaking the end product is Lavender, but it is of an inferior quality compared to an oil that has been produced solely from one botanical source.  Auroma always state the botanical species on the label, and guarantee botanical species - so quality and origin is always assured.